A prominent digital network based in the U.S. is catering to Canadian consumers. Omnia Media has partnered with CBC for a slate of 72 videos that will be available on the CBC Life platform north of the border and through lifestyle destination Makeful here in the States.
The 72-video slate includes four six-episode web series hosted by notable Canadian social media stars. Sew Boss, starring withwendy, is a show about DIY sewing projects; The Drill Down, hosted by Kelsey MacDermaid and Becky Wright, features builds assembled with power tools; Over Atelier takes on French cooking with help from Tara O’Brady; and Vegan Eats gives Olivia Biermann a chance to share meatless recipes.
The other 48 videos borne from Omnia Media’s Canadian initiative are described in a press release as “tabletop videos” that feature short runtimes of 30 seconds to two minutes and describe simple projects that viewers can take on at home. “Omnia Media has sharpened our focus to producing premium original digital content over the past year, as evidenced by several market leading distribution partnerships,” said Omnia Media CEO David Brown in the release. “This robust slate of Makeful videos and our partnership with a leading linear broadcaster, like CBC, speaks to the quality of our original productions.”
Omnia Media is wholly owned by Blue Ant Media, a company based in Canada. Blue Ant’s roster of properties also includes Makeful. The two Blue Ant properties have collaborated before, producing shows like 3 Minute DIY, which is led by YouTube star Jeanine Amapola.